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Head of Content

Team

Global Brand

Location

Bellevue, Los Angeles, San Francisco

Head of Content

We are reinventing global trade.

The opportunity:

We believe global trade can move the human race forward. That’s why it’s our mission to make global trade easy for everyone. 

Flexport is looking for a Head of Content to take our content efforts to the next level. You will partner with talented writers, designers and growth thinkers to develop and deploy a world-class, multi-channel, and multi-format content strategy to build Flexport’s brand, engage new and existing customers, and drive pipeline.

At Flexport, you’ll develop innovative content franchises that perform against a broad range of KPIs -- driving long term brand value as well as immediate conversion across our paid, owned and earned channels. Your goals will include increasing site traffic, email subscriptions and social followers, driving new sales leads, and improving fundamental brand metrics such as awareness, familiarity and favorability.

The long (content) game is to build Flexport into a content brand for global trade that rivals what Bloomberg Businessweek is for finance. We have the opportunity to become the most trusted, personable and helpful source of information on global trade out there. While this is a long term vision, everything we build today should be baby steps in that direction.

You will be part of our Global Brand team, working closely with teammates in Growth, Product Marketing and Comms, and even more importantly, with our deep bench of subject matter experts across the company. They will become your best sources as you conceptualize, research and deliver content assets that move the needle for Flexport in a competitive - and sometimes chaotic - marketplace.

You will:

  • Develop and execute a content roadmap, based on buyer insights, channel performance data and your own experience and perspective on the role that content can play in further business objectives like Flexport’s.
  • Apply intelligence, wit and heart to make our content something to look forward to, a moment of clarity in a fast-paced day. People should perk up when they hear from Flexport
  • Partner with Flexport subject matter experts as well as external resources such as freelancers and agencies to drive and scale the production of compelling content
  • Work with regional Growth and Marketing teams to ensure content development aligns with funnel-building objectives for each target segment
  • Measure the impact of our content strategy as well as the performance of individual assets and, as you learn, refine your approach, resource allocation and prioritization accordingly
  • Own the distribution and promotion strategy for any content you and your team create, in partnership with channel owners in Growth and Marketing
  • Execute. You know how to manage complex projects, multiple stakeholders and competing priorities to create an actionable plan and get the most impactful work done. You’re smart in building the feedback loop that will make your plan a success: determining and informing the right stakeholders in Brand and beyond, gaining their buy-in and keeping them informed

You should have: 

  • Curiosity. You’re excited to learn about complex problems in a complex industry, and to distill complexity to the frequency of your audience
  • BA or equivalent degree, preferably in communications, journalism or related area of expertise
  • 10+ years of experience in content marketing, editorial or marketing communications at a B2B company, with at least two years managing people. Supply chain and technology experience are major pluses
  • Led or had a significant leadership role in driving measurable annual digital growth (page views, uniques - we’ll ask to see the numbers!)
  • Deep understanding of content marketing strategy led equally by data and instincts, with a track record of driving measurable results in demand generation and pipeline creation
  • Working knowledge of design and editorial principles for both traditional and digital-first content. While white papers, reports and how-to articles are a staple, you know how to leverage social, web, mobile, and streaming formats for the greatest impacts
  • Team player DNA. Flexport is a team-oriented company that requires effective collaboration to drive company-wide results. You are someone who not only likes working in a team, but enjoys leading one, too
  • Willingness to roll up your sleeves. We run a lean team so you’ll lead the Content discipline but also write the actual words. Sometimes, you’ll be the final editor, sometimes you’ll provide the first draft

About Flexport:

We believe trade can move the human race forward. That’s why it’s our mission to make global trade easy for everyone. Flexport is building the platform for global logistics, empowering buyers, sellers and their logistics partners with the technology and services to grow and innovate. Today, companies of all sizes—from emerging brands to Fortune 500s—use Flexport technology to move more than $10B of merchandise across 112 countries every year.

Worried about not having any logistics experience?

Don’t be! Our mission is to make global trade easy for everyone. That’s why it’s important to bring people from diverse backgrounds and experiences together with our industry veterans to help move the global logistics industry forward.

We know this industry is complex. That’s why we invest in education starting day one with Flexport Academy, a one week intensive onboarding program designed specifically to set every new Flexport employee up for success. 

At Flexport, our ability to fulfill our mission of making global trade easy for everyone relies on having a diverse, dedicated and engaged workforce. That is why Flexport is committed to creating and nurturing an environment where anyone can be their authentic self. All qualified applicants will receive consideration for employment regardless of race, color, religion, sex, national origin, age, physical and mental disability, health status, marital and family status, sexual orientation, gender identity and expression, military and veteran status, and any other characteristic protected by applicable law.

We know this industry is complex. That’s why we invest in education starting day one with Flexport Academy, a one week intensive onboarding program designed specifically to set every new Flexport employee up for success. 

At Flexport, our ability to fulfill our mission of making global trade easy for everyone relies on having a diverse, dedicated and engaged workforce. That is why Flexport is committed to creating and nurturing an environment where anyone can be their authentic self. All qualified applicants will receive consideration for employment regardless of race, color, religion, sex, national origin, age, physical and mental disability, health status, marital and family status, sexual orientation, gender identity and expression, military and veteran status, and any other characteristic protected by applicable law.

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