---
title: "What's the Difference Between Individual and Case-packed Products?"
description: "Difference between individual and case-packed products in Amazon Seller Central: individual = mixed SKUs/conditions, case-packed = identical SKUs sold individually."
language: en
canonical: https://www.flexport.com/help/amazon-packing-type/
lifecycle: live
author:
  - "Flexport Editorial"
publishedAt: 2018-02-21T14:42:25.709Z
dateModified: 2026-07-26T13:30:01Z
readingTimeMinutes: 1
topics:
  - "E-Commerce Fulfillment"
  - "eCom Fulfillment"
---

# What's the Difference Between Individual and Case-packed Products?

Amazon Seller Central will ask for the “packing type” of your shipment: **Individual products** or **Case-packed products**.

![Amazon Packing type selector contrasting Individual products (one mixed tray) with Case-packed products (two identical trays).](https://cdn.sanity.io/images/ynj1yl20/development/c14a8844fa24844ce8fcb99fcd2fe796ebe6fb1a-544x212.png?w=544&fm=jpg&q=75&fit=max)

Select **Individual products** if products in a box have different SKUs or are in different conditions. 

Select **Case-packed products** if products in a box have identical SKUs and conditions and will be sold as individual items. Case packs are not the same as multi-packs: multi-packs are sold as sets, while items in a case pack are sold individually. 

For more information see [Amazon’s Help Center](https://sellercentral.amazon.com/gp/help/external/help.html?itemID=200141500&ref=xx_xx_cont_201030350&language=en-US).

---

*This is a markdown version of [https://www.flexport.com/help/amazon-packing-type/](https://www.flexport.com/help/amazon-packing-type/) for AI/LLM consumption.*